24November 2021
Content Marketing Is An Important Marketing Strategy for engaging past and current clients. It’s also a great way to attract new clients. The important thing to remember is that you need to have a content marketing strategy.
What Are The Different Ways You Can Do Content marketing?
Content marketing comes in several ways. And mind you, it doesn’t always have to be in a written piece. You could use a video log or even a podcast – if you so wish. As long as what you consistently publish is valuable and relevant, the chances are that you’d naturally compel your audience to buy from you.
That said, we equally understand that you only want to work with the top-rated content marketing strategies. You don’t have the time for trial and error, eh?
In that case, we have listed the top examples of content marketing that works in this post. Have a look!
5 Different Ways You Can Do Content Marketing
Blog Posts
While your landing page goes a long way to market your products and services, it is often static and functions primarily as a sales funnel. Or, how often do you update your homepage, service, about, or location pages? There goes your clue!
Unlike web copies, blog posts are the perfect content marketing tool. You can use them in several ways. For starters, you can decide to make your posts informative such as a “how to do X.”
Also, you can make your blog post answer a frequently asked question like we are doing with this article. Either way, you will establish your authority on the topic, quell your audience’s worries, and ultimately ease them through your buying process.
Pro tip: don’t just write blog posts; ensure that they are keyword-optimized. That way, you can catch two birds with a stone – fetch organic traffic and answer your audience questions. At the same time, you can still convert your posts to videos and upload them to streaming platforms like YouTube.
Ebooks
Ebooks are just as informational as blog posts but more in-depth. Unlike blog posts, this content marketing is your clickbait to get vital information from your customers. How so?
By offering your readers a free ebook, you can get their email addresses and target them with ads of your products and services. In essence, e-books are the perfect content for lead generation.
Pro tip: add your most valuable ebooks to your sales funnel. Also, you can convert your long-form blog posts into downloadable PDFs and use them for leads still.
Infographics
Depending on your niche, getting your readers to sit through your blog posts can be almost impossible. And when you talk about technical topics with lots of data, the task could become even heftier. If that’s you, you can avoid the scenario with attractive, easy-to-digest infographics.
And because pictures tell a thousand stories, infographics are the best tool to reel your customers into your products and services. Plus, they are shareable on social media!
Pro tip: always add your brand name and logo to your infographics.
Case Studies
While infographics are excellent for breaking down complex information, case studies breathe life into your business as a whole. It helps you mold a reputation beyond the texts on your website – and trust us, that converts customers. Let’s give you an example!
At J. Berg Consulting, we offer businesses a range of SEO services. Now, that might not mean much to you. Besides, there are tons of people offering the same service. But, when we add a customer story of how we helped a client rank their website, the steps we took, the challenges we faced, and the results, that would surely get your attention.
That is simply what a case study does – using practical examples to move your prospects further along your sales funnel!
Templates
This type of content is pretty straightforward; you serve your clients ways to do things themselves. Now, that could be in a blog post. But, we’d advise you to use this strategy as gated content to get leads like your ebooks.
Last note: all content marketing strategies don’t exactly work independently of each other. For example, you can insert infographics and templates in your blog posts. You can even turn the whole thing into a vlog or e-book.
In summary, learn to combine the strategies – that’s how to secure sales quickly. And, if you need more help and guidance on the specific way to market your business with content, feel free to contact us!