In addition to helping my clients optimize their overall performance, I help them learn how to increase their market share by using the internet. If you don't have a website, you should. If you do have a website, take a look at it. What does it say about your business? What is the call to action? How does your website compare to your competition? It's not how pretty your website is, but what it does. Maybe you should get an independent Website Analysis. It's all about functionality not design.