6November 2009
Most business owners are just trying to hang on until the economy improves. That kind of thinking will keep you stuck pretty much where you are today. I agree that the economy has made things more difficult, but the smart business owners are looking for alternative ways to keep moving forward.
You can focus on the problem or look for a solution. It’s true that there aren’t as many consumers spending money today, but there are still buyers. You can complain that you have to work harder today to get business in the door or you can look for new ways to get business in the door. It’s your choice.
It’s no secret that the economy has changed the playing field, but with every adversity lies an opportunity. It’s time to look beyond the obvious and look for new methods to get new business in the door. A new approach will not only serve you today, but in the future as well.
No one knows for sure when things will turn around. There are so many predictions coming from Washington that you don’t know what to believe. Both parties put their spin on what they want to portray, so who knows what to believe.
There is one thing I can tell you for sure. If you think outside the box and look for new methods to market, you’ll be ahead of the game. One thing that every small business owner should do is get a website that is functional, not just pretty. That is rapidly becoming the best marketing tool you can have. and it is relatively cheap compared to print advertising.