16November 2009
Marketing your small business is more important today than ever. Let’s face it, there are fewer buyers for your products and services and there is stiff competition for the few buyers there are. So what do you do in this situation? The answer is to think outside the box and embrace new technology.
Consumers today are going to the internet more and more to find what they’re looking for. Yellow pages are becoming less and less important and yellow page advertising can be very expensive. It’s not unusual for a business owner to spend thousands of dollars each year in advertising cost. Are you getting your money’s worth? You need to find out if you don’t already track your results.
Having a web site on the internet is proving to be a much more effective method of advertising for several reasons:
- It’s cheaper than any print advertising
- You can show much more about your company on the internet.
- You can include videos and audios that you can’t do with print advertising.
- More consumers are looking to the internet to do their research and find local businesses.
Is your website doing the job you intended when you had it built? It’s a sad fact that 90 of websites do not do the job. If you aren’t getting new customers with your website, you may want to take a second look at how it was designed. Too often a company will let their IT person or some family member build their website. It they don’t know marketing they’re the wrong person to build it.
You can check your website for performance by requesting a FREE Website Analysis here now <=.