Learn To Market Your Business In Today’s Economy!

November 16, 2009

Marketing your small business is more important today than ever. Let’s face it, there are fewer buyers for your products and services and there is stiff competition for the few buyers there are. So what do you do in this situation? The answer is to think outside the box and embrace new technology.

Consumers today are going to the internet more and more to find what they’re looking for. Yellow pages are becoming less and less important and yellow  page advertising can be very expensive. It’s not unusual for a business owner to spend thousands of dollars each year in advertising cost. Are you getting your money’s worth? You need to find out if you don’t already track your results.

Having a web site on the internet is proving to be a much more effective method of advertising for several reasons:

  • It’s cheaper than any print advertising
  • You can show much more about your company on the internet.
  • You can include videos and audios that you can’t do with print advertising.
  • More consumers are looking to the internet to do their research and find local businesses.

Is your website doing the job you intended when you had it built? It’s a sad fact that 90 of websites do not do the job. If you aren’t getting new customers with your website, you may want to take a second look at how it was designed. Too often a company will let their IT person or some family member build their website. It they don’t know marketing they’re the wrong person to build it.

You can check your website for performance by requesting a FREE Website Analysis here now <=.

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Build a Marketing Foundation

As a business consultant I have had the pleasure of working with hundreds of business owners over the past 25 years in helping them maximize their potential.

For the past few years marketing and getting new business has been their greatest concern due to the economy. Many of them spend most of their time and energy chasing new business using the internet, SEO and getting on First Page of Google.

The first thing that any business should do is to find their sweet spot. What sets you apart from your competition? Why should someone pick you over your competitors? With this identified you are ready to build a strong marketing foundation.

I am a firm beleiver in using the internet as a marketing tool. I also recognize that the best new business available to most businesses is their past and current clients. These are people who know you and trust you so they're ready to do business with you. By working with them and making sure they're happy you can get referrals and a steady flow of new business.

What you need is a 3 legged Marketing Foundation that takes advantage of all that is available to you. If you'd like more information, click on the tab that says Marketing Foundation.

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