24November 2021
There are certain social media requirements for business that you need to follow. It’s not simply putting something on Facebook, etc. Like all marketing strategies, you need a plan of action.
Social Media Optimization Strategies For Beginners
10 out of 10 times, we’d advise you to hire professionals like J. Bergman to handle your social media optimization. But even at that, we believe you can still do a few things by yourself. So, would you like to get hands-on? Would you love to do a little bit of social media tweak to improve your business?
If you answered yes to those questions, then this article can guide you!
Social Media Optimization For Beginners In 5 Steps
Start With Your Account
The first thing you want to do when optimizing social media for business is manage your brand account. Does the profile align with your core values, visions, and goals? Perhaps that is too broad – let’s simplify what we mean.
For starters, your taglines, fonts, and logo should indicate clearly what your company represents. And that’s not all – your marketing copies should also match the one on your landing page. About that, did you even add a call-to-action button or link back to your official website?
Optimize Your Social Profile For Search Engine
By now, you must have invested in SEO for your website. If not, it is high time that you did so. Why?
You will need the keywords that your website is ranking for on SERPs, Search Engine Result Pages. Now, when you get those keywords, add them to your profile. That way, your account will pop up on the web when anyone asks questions that have to do with your business. Plus, it can also serve as a reputation management tool.
That said, here is a little tip on how to add keywords to your account for SEO purposes:
- First, ensure that your username is consistent across all your social media platforms
- Lastly, include desired keywords in your bio and about sections
Optimize Your Posts
Now, your account aligns with your business goals, and it is SEO-optimized. So, you can still start posting, eh? Not yet!
First, design a content strategy and calendar. Don’t be put off by the “big words” – they only mean that you should plan what you’re posting. Are you only informing your prospects about your products? Or would you be focusing your posts on user-generated content?
Either way, have a plan and stick to it. And while you’re at it, ensure you optimize your posts for your keywords. For that, you can use hashtag keywords. Here is how to go about that:
- Craft compelling captions around your keywords,
- Include a deal – that could be a promotion on your services or tips (excerpts) from your blog posts, and
- Include call-to-action links back to your landing page
Track Your Shared Links
As much as we advise you to include your links as call-to-actions, don’t just push them around – monitor them. Are your readers or followers even clicking on the links?
If some of your posts are gaining attention and clicks more than others, check why that is so. Now, apply the strategy across the other posts. And lastly, if you’re adding thumbnails to your post, ensure that they are pre-loaded the right way.
For example, if you’re sharing a post with a thumbnail on Facebook, check the Facebook Debugger to see if it comes out the way you want.
Check Your Performance
Once your social media clicks and starts getting the insights you want, you shouldn’t be idle. Even at that point, you still need to check your performance, monitor your mentions, reactions, and comments. Most importantly, check the reviews that your customers are leaving and manage them promptly.
And that’s it: how to do social media optimization as a beginner. Go out there and get practical with the tips – all the best! If you’d like to learn more and receive a free consultation, contact us here.