5October 2009
Business coaches can be a very important resource during these tough economic times. A business coach can be a sounding board for owners and help them see a bigger picture for good ideas. It’s always hard for small business owners to see the bigger picture from inside their business. Today it’s even harder when small business owners have just been trying to survive.
Small businesses often fail because the owner may not have all the skills and knowledge it takes to run the business. The typical owner starts a business because they are good at the technical side of their business. While those skills are important in marketing your business, it isn’t enough to help the business succeed. There is so much more to running a business.
A business owner has to deal with the financial side including handling collection, cash flow, meeting payroll, etc. There are client issues, employee issues and many others. These are not the skills that most business owners have. Hiring others to handle those tasks is a good start, but do you have the right people?
A recent study indicated that the two biggest motivators for hiring a business coach were improved self-confidence and a better balance between home and business life. Most business owner are so buried in their business they don’t have enough time for their family. You can have a business and a life too. It means learning how to balance the two.
How do you find and hire a business coach? The most important thing to do is to get references from other business owners. And reputable business coach will be willing to give you references from their clients. Check them out. A good way to decide what a business coach can do for you is to get a business assessment. You can get a FREE Business Assessment on the website by requesting one here.