26September 2009
Every small business would benefit from an objective view of their business. That’s just one of the things a good business coach can provide. When you’re in your business all day, every day, it’s hard to be objective. You continue to see the same things in the same way. You may also continue to do the same things in the same way and hope for a different result. That’s called insanity.
There are often so many problems a small business can have and when you’re too busy to stop and get to the cause, they just continue. Most small business owners start a business because they’re good at the technical side of their business. Maybe they were good carpenters or plumbers, etc. When it comes to their technical skills, no one is better.
Running a business isn’t quite the same. You’re suddenly faced with cash flow issues, having to collect money, dealing with problem employees, finding new business, etc. Who has time to fix the problems when there seems to be a never ending supply of them?
A business coach can help the small business owner stop the madness and focus on solutions by getting to the root of the problem not the effects. Objectivity is the key and a business coach can be objective because he or she isn’t involved in the day to day activities. There is no emotional attachment so being objective is easier.
A good place to start with getting a different picture that is objective is to get a FREE Business Assessment offered on this blog. There is no cost or obligation so you have nothing to lose, but a lot of objective advice to gain. All you have to do is click here to obtain a FREE Business Assessment.