Email Marketing For Business Today

Email marketing for business today is as important  as ever, if used correctly. This article will give you some great tips.

Email Marketing: What Email Types Should You Be Sending?

Are you new to email marketing and don’t know how to find your way around? Perhaps you’re not new, but you are unsure about what type of email is the best for what time, eh?

Either way, you have come to the right place. In this article, we shall be discussing the common types of email and when to use them. That said, let’s delve into the details!

When using email marketing for business today you need to think outside the box.

Note: if you don’t know what email marketing entails, it simply means targeting your prospects with commercial copies and offers via their email addresses.

4 General Types Of Email Marketing And When To Use Them

Welcome Emails

Like the name, this type of email is what you send to welcome a new subscriber. And fortunately, they have incredible open rates. However, note that welcome emails are not for sales. Huh?

You heard that right! You can’t push sales right away to a new subscriber. Instead, nurture them into your business; introduce your services shortly and subtly. Most importantly, add a line of your expertise.

Pro tip: avoid making a first negative impression – it would stick forever and might hurt your chances of sales.

Another related email type to the welcome kinds is the transactional ones. Here, a subscriber will trigger a notification or confirmation message after performing a specific action on your website.

Now, you might not necessarily be salesy in your transactional emails. Instead, subtly add a short call-to-action that would suggest your subscriber to another offer on your page.

Brand Story Emails

After welcome emails, you don’t have to jump straight into promotional offers. Instead, you can start wooing your subscriber with your brand story. This type of email is called brand story email. And trust us, they work. Here is why:

Storytelling helps you to sell even without selling. That probably sounds odd, but it’s possible. When you explain how you started your company, the growth you’ve realized, you would indirectly highlight your credibility and expertise.

And when your story is genuine and unique, your subscriber would want to know more about you. That way, you have won the most crucial detail of marketing – emotional appeal and interest.

Another related email type to this brand story is the video kinds. In fact, they both go hand in hand. You can include a video ad in your brand story email. And that would be excellent because you can show your subscribers the results you talked about and compel them to click on your “learn more.”

Lead Nurturing Emails And Newsletter

By now, you have already locked the attention of your subscribers. It is time to reel them into your services and products. This point is where lead nurturing and newsletter email comes to the fore. They are also called promotional emails!

The beautiful part of it all is that this email type is always in series. That way, you can build anticipation and guide your prospect into your buying process – much like a sales funnel.

For example, you can start the series with tips and links to your informational blog posts. From there, you can branch out to case studies about your product. And finally, you will round up the series with your offer. At that point, your subscriber will be off-guard.

Another email type related to promotional emails is re-engagement emails. Like the name, they are critical to regaining the attention of busy subscribers.

Client Engagement Emails

Perhaps the most overlooked type of emails is client engagement. This means having a planned strategy to stay in touch with your past and current clients.

This can be done with a newsletter on a monthly basis or less frequent. You can use it for announcements about your practice or cases you’ve won.

The important thing is, but stay in front of your clients. I have helped attorneys use this method to get referrals as well as new cases from past clients.

If you’d like to know more about how to engage your clients, contact us for a conversation.

Bottom Line

Outside the types of email marketing that we listed, there are several others. However, they all still fall within the three categories stated here.

We hope by now you know what email to send to your sponsored list. Good luck!